Strauss Media Strategies Hires Broadcast PR Pros Marissa Horowitz and David Sands Print E-mail

NATION'S LEADING BROADCAST PR FIRM ADDS TO GROWING STAFF WITH TWO TOP HIRES


Washington, DC – July 1, 2014 – Strauss Media Strategies, Inc. (SMS), the nation’s leading provider of strategic radio and television media relations services, today announced the addition of two broadcast PR pros, Marissa Horowitz and David Sands as Senior Account Executives.

Prior to joining Strauss Media Strategies, Horowitz worked as a marketing & communications manager for ZUUS Media, a music video network. At ZUUS, Horowitz was responsible for developing, implementing and maintaining an effective social media strategy across all of ZUUS’s social media properties. Before working at ZUUS Media, she served for years as a media manager for Synaptic Digital (formerly known as Medialink). During her tenure, Horowitz managed hundreds of successful television and radio campaigns for global non-profits and Fortune 100 corporations, such as General Motors, American Express, and Microsoft. Horowitz started her career as an account executive for DS Simon Productions, Inc. where she was responsible for pitching human interest stories to local and national radio outlets. She was also responsible for updating the robust station contact database and reached out to vendors to order airchecks of top interviews. Marissa graduated cum laude from the University at Albany with a B.A. in English.

 

David Sands is a public relations and marketing professional with more than 14 years of experience. Prior to joining Strauss Media Strategies in 2014, while working for broadcast PR firm “On the Scene Productions” in Los Angeles, Sands worked with some of the world’s most esteemed global brands and national healthcare associations across multi-tier media campaigns. Sands acted as both client liaison and media contact for the American Heart Association, the American College of Physicians and the American Medical Association, where he led broadcast efforts for the monthly JAMA report that resulted in millions of impressions annually. Expert in launching campaigns for major consumer lifestyle and leading global brands, Sands loves creating and selling new story concepts that garner local, regional and national attention. In varied management roles throughout the years, he’s been responsible for senior-level account planning, client counsel, staff management as well as the creation and implementation of media strategies. David has successfully led campaigns for the American Heart Association, Live Nation, Volvo Cars of North America, Nike, Microsoft, Woman’s Day Magazine, Universal Studios and 20th Century Fox, among other major corporate brands.

 

Company President and founder Richard Strauss says the new hires represent an on-going commitment to expanding the company and its services: “I’m so pleased to see Strauss Media Strategies continuing to expand,” said Strauss. “Marissa and David are wonderful additions to our growing team and I’m thrilled to have them on board with us. These hires represent the on-going commitment to our expansion and reflect our robust client growth and retention.”


About Strauss Media Strategies, Inc.

 

Strauss Media Strategies, headquartered in Washington, DC and with offices in New York City and Los Angeles, is celebrating its eighteenth year as the nation’s leading communications, public relations, consulting and strategy firm focused on radio and television media relations. Offering a diverse range of strategic radio and television services that include radio media tours, television satellite media tours, on-site event coverage, audio news releases, PSAs, radio promotions and advertising, SMS works on behalf of corporations, political campaigns, public relations firms, non-profit groups and government agencies. SMS also delivers bilingual radio services for clients reaching out to the Spanish language radio community. For more information on the company, please visit http://www.straussmedia.com, e-mail us at info@straussmedia.com, or call 202-638-0200.

 

 


 

Strauss Media Strategies, Inc.
National Press Building
529 14th Street, NW, Suite 1163
Washington, DC 20045
[P] (202) 638-0200
[F] (202) 638-0400
[E] info@straussmedia.com
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Paul W. Smith

Host, Paul W. Smith Morning Show, WJR-AM
"In the business of public relations, we get huge volumes of calls pitching various stories every day. However, there are few people that I look forward to hearing from more than the people of Strauss Media Strategies. They always have excellent guests to offer and do a thorough job in consistently providing me with the most accurate information I need to help make my show a success. I welcome their calls and the guests they provide."
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