Television Ground Tour Print E-mail

Another television-related service that Strauss Media Strategies offers is television ground tours


In a ground tour, our staff books in-studio interviews for the guest for both national and local TV outlets. Strauss Media Strategies takes care of the booking arrangements and, when warranted, will also accompany the guest to the television appearance. Much like a satellite interview, a ground tour interview can be either live, taped, or taped-as-live.

In fact, Americans watch television more than they do just about anything else! The U.S. Bureau of Labor Statistics most recent American Time Use Survey confirms that watching TV is the nation’s favorite leisure time activity.

A ground tour is an excellent alternative to an SMT for a message that concentrates on a specific geographic area when the guest is able to be physically present in that area. Most networks also maintain studios on Washington, Los Angeles, New York, and other major cities that can be utilized for network interviews. Network interviews can also often be arranged using the local studios of affiliate stations.

Television ground tours can be booked one a one-off basis, or in a grouping of several interviews that take place over time.
 

Strauss Media Strategies, Inc.
National Press Building
529 14th Street, NW, Suite 1163
Washington, DC 20045
[P] (202) 638-0200
[F] (202) 638-0400
[E] info@straussmedia.com
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Gregory Minchak

Manager, Media Relations, National Leagues of Cities
"At our national conference each year, Strauss Media helps us to cast a wider communications net in delivering our messages. They have a hands on approach, working with our membership and staff to find appropriate outlets to provide us the greatest impact possible. They do an excellent job!"
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