SMT Case Studies Print E-mail

Edelman

Surgeon General Suicide Prevention SMT – September, 2012


Strauss Media Strategies, Inc. developed a national three-hour satellite media tour (SMT) with United States Surgeon General Regina M. Benjamin to discuss the new national suicide prevention strategy. The National Strategy for Suicide Prevention encompasses community-based approaches to curbing the incidence of suicide, details new ways to identify people at risk for suicide, and outlines national priorities for suicide prevention.

 

In order to disseminate more information to the public about this strategy, Strauss Media Strategies, Inc. booked a total of 20 television interviews, including NBC Nightly News, Fox News Edge, and First Business.

 

Television interviews were conducted by five national television news networks and an additional 15 local television stations, making up the total of 20 completed interviews. Of the local stations, interviews were conducted in New York, Philadelphia, Dallas, Boston, Washington, DC, Houston, as well as many additional top local cities.

All told, the television interviews were seen by at least 9,549,783 viewers throughout the country. If one were to pay for equivalent advertising time, it would have cost a total of $478,754. In other words, this television satellite media tour reached over nine and a half million viewers and the advertising equivalency value of this project was over $470,000. Additionally, and as an added value, we were able to place the content online on all 20 television stations that did interviews.

 

No Labels

“Meeting to Make America Work” – January, 2013


Strauss Media Strategies, Inc. developed a comprehensive broadcast outreach effort in the form of an on-site satellite media tour (SMT) and an on-site radio booking program for the Meeting to Make America Work! event, held January 14th, 2013 at in New York City. Strauss Media Strategies booked national and local television stations for a variety of No Labels spokespeople, including National Co-Chairs, Congressional Problem Solvers, and Co-Founders. Spokespeople included National Co-Chairs Senator Joe Manchin and Governor Jon Huntsman, Congressional Problem Solvers Charlie Dent, David Ciccilline, and Jim Himes, and Co-Founders Mark McKinnon, Kiki McLean, and Lisa Borders, among others. Utilizing two separate camera chair uplinks for this project, Strauss Media Strategies booked a total of 36 television interviews.

 

One of the interviews was conducted with a national network morning show, one was conducted with a network live online news program, two interviews were conducted with nationally syndicated business shows, four interviews were conducted with network feeder services and the remaining 28 were conducted with local television stations. Some of the local television markets that we booked included: New York, Los Angeles, Chicago, Philadelphia, Dallas, Washington, DC, and many other top local markets.

 

All told, including national network feeder services, the television interviews reached at least 462 television stations with a combined audience of 4,481,278. If one were to pay equivalent advertising time for the interviews, it would have cost a total of $472,809. In other words, this satellite media tour reached nearly four and a half million viewers and was valued at nearly a half million dollars.

Strauss Media Strategies also conducted 73 separate radio interviews for this campaign, so in total, 109 interviews were conducted reaching a total of 11,215 media outlets across the country amounting to a total combined audience of 24,049,478 listeners and television viewers. The combined advertising equivalency value for this project was $1,020,309. In other words, this project reached over twenty-four million people and was valued at over one million dollars.

 

Partnership for a Healthier America

BUILDING A HEALTHIER FUTURE SUMMIT SMT – MARCH, 2013


The Partnership for a Healthier America (PHA), which works with Honorary Chair First Lady Michelle Obama, held its second annual Building a Healthier Future Summit in Washington, DC from Thursday, March 7, 2013 to Friday, March 8, 2013. The Building a Healthier Future Summit, brings together 1,000 philanthropic, government, academic, and private sector leaders to discuss real solutions to ending America’s childhood obesity crisis.

 

For this campaign, Strauss Media Strategies set up a total of 18 television interviews and 16 radio interviews. Interviews were done with PHA Vice-chairs Mayor Cory Booker of Newark, NJ, and Former Senate Majority Leader, Dr. Bill Frist, and also PHA President and CEO Larry Soler, and PHA Board Chair Dr. James Gavin.

 

Television interviews were done with four national networks and the remaining interviews were done with local television stations, all in the top 20 markets. Some of these markets included New York City, Los Angeles, Chicago, and Philadelphia. Radio interviews were done with four national networks, in addition to top local market stations including San Francisco, Dallas, Atlanta, and Phoenix.

When the total radio and television audiences are combined, this project reached a total audience of 2,932,727. The equivalent advertising value for these interviews was approximately $465,664. Additionally, six television outlets posted the interview and/or information about the interview on their respective website.

 

Strauss Media Strategies, Inc.
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Martha Wilcox

Chief Marketing Officer, Safe Kids Worldwide
"What a successful television campaign. You guys really showed your depth and talent on this one. You were responsive, flexible, adaptive and smart. Hopefully, our next adventure together won’t be so challenging, but it’s nice to know that if it is, we’re working with the right people."
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