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Working With Non-Profit OrganizationsClinton Global Initiative

Clinton Global Initiative, New York City - September, 2016

 

The Clinton Global Initiative (CGI) held its 12th annual meeting in New York, New York on Monday, September 19, 2016 through Wednesday, September 21, 2016. The Clinton Global Initiative annual meeting brings together the world’s most distinguished leaders from government, business, and civil society to examine today's most pressing global challenges and transform that awareness into tangible action. The 2016 CGI focused on a single theme: “Partnering for Global Prosperity.”

 

In coordination with the Clinton Global Initiative, Strauss Media Strategies set up a total of 44 radio interviews and 17 satellite television interviews with 12 different spokespeople in attendance at the conference.

 

Interviews were done with Secretary Donna Shalala, President of the Clinton Foundation; Bob Harrison, CEO of CGI; Ed Hughes, CGI Deputy Director; John Hope Bryant, CEO of Operation HOPE; and Reverend Jesse Jackson, along with a number of other commitment makers, former heads of state, corporate leaders, activists, and leaders from around the world. Some of the noteworthy radio outlets that conducted interviews include CBS Radio Network, FOX News Radio, Bloomberg Radio, The Thom Hartmann Show, Morning Briefing with Tim Farley (SiriusXM - P.O.T.U.S Channel) and American Urban Radio Network.


The outreach included nine interviews with national news networks, one interview with a nationally syndicated talk show, six interviews with a satellite radio network, five interviews with statewide news networks, one interview with a national business network, one with a national public radio outlet, and 21 interviews with local radio stations for a total of 6,805 radio station hits throughout the United States. The interviews were heard by a total of 12,359,314 people (based on the latest data from Nielsen Audio).

With regard to the television tour, interviews were conducted by four international networks, five national networks, and eight local television stations making up the total of 17 interviews. All told the interviews reached a combined audience of 1,755,351 (according to the latest data from Nielsen).

When the total radio and television audiences are combined, this project reached a total audience of 14,114,665. The equivalent advertising value for these interviews is approximately $466,072. In other words, this project reached over fourteen million impressions, and is valued at over four hundred thousand dollars.








 

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