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83rd Annual Meeting - June, 2015
US Conference of Mayors
The United States Conference of Mayors (USCM) held its 83rd Annual Meeting on June 19 – June 22, 2015 in San Francisco, CA. During the four-day event, Strauss Media Strategies, Inc. booked a total of 97 national and local radio interviews for 61 differenct mayors from throughout the country. During the interviews, the mayors discussed pressing national issues, such as the economy, job growth, immigration, and clean energy. The mayors also discussed how these issues would influence policies in their own cities.

Strauss Media Strategies and our team or radio booking experts set up interviews with Los Angeles Mayor Eric Garcettti, Houston Mayor Annise Parker, Dallas Mayor Mike Rawlings, Baltimore Mayor Stephanie Rawlings-Blake, and Washington, DC Mayor Muriel Bowser, among many others.

Interview coverage reached 8 national outlets, 24 statewide news networks, and 65 local radio stations for a total of 16,115 radio outlet hits throughout the United States. The interviews were heard by at least 20,394,700 people nationwide (based on the latest data from Neilson Audio).

If one were to pay for equivalent advertising time for the interviews, which amounted to a total of 970 airtime minutes (over 16 hours) at the average 60-second spot rate of $683 for these outlets, it would have cost a total of $662,510.  In other words, this radio tour reached over 20 million listeners and was valued at more than $660,000.

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Jeff Eller

Founder, The Jeff Eller Group, Former White House Office of Media Affairs
I wholeheartedly recommend Strauss Media Strategies, Inc. They have an uncanny way of getting through the clutter of talk and news radio to deliver high quality results every time. Their commitment to quality and use of the latest radio equipment and technology puts them above the competition."
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