Sherry Perez Print E-mail

senior Account executive


Sherry Perez joined Strauss Media Strategies in May of 2017 as a Senior Account Executive.


Sherry brings more than six-years of broadcast public relations experience to Strauss Media Strategies. During her career, Sherry has led highly successful television and radio projects for a variety of clients, including the National Education Association (NEA), Rubber Manufacturers Association (RMA), Honest Tea, Sprint, Anheuser-Busch, Abbott Laboratories, World Wildlife Fund, U.S. Department of Veterans Affairs and many others.


In 2004, Sherry joined Brener, Zwikel and Associates (BZA), a sports PR firm in Los Angeles, as a Senior Account Executive. She led the motorsports division, overseeing the advance publicity and on-site PR for both the Auto Club Speedway and Champ Car World Series accounts as well as the Professional Bowlers Association (PBA), among others. She also assisted on the AST Dew Tour (action sports), Association of Volleyball Professionals (AVP), National Football League (NFL), Ultimate Fighting Championship (UFC), and the Santa Anita Race Track accounts. Her most memorable experiences include: managing the Auto Club Speedway Media Center during their busy NASCAR, Indy Racing League (IRL) and American Motorcyclist Association (AMA) race weekends as well as serving as a spokesperson/TV live shot coordinator for the NFL Experience and working at numerous Super Bowls.


Prior to moving into PR, Sherry worked as a sports reporter at newspapers across California. She began her reporting career in 1994 writing stories for her hometown newspaper, The Folsom Telegraph. While in college she worked part-time as an editorial assistant and correspondent for The Sacramento Bee sports department. In 1999, she began her first full-time gig at The Bakersfield Californian as their community sports reporter. A year later she found herself working as a high school sports reporter for The Contra-Costa Times in the East Bay. Looking to move to Southern California, she accepted a job with The Riverside Press-Enterprise in 2001.


Sherry graduated Cum Laude with a Bachelor of Arts (B.A.) degree in Journalism and minor in English from California State University, Sacramento (CSUS).


When she's not pitching, Sherry enjoys traveling, attending concerts and musicals and spending time with her friends and family. The California native is an avid fan of the San Francisco Giants, San Jose Sharks and San Francisco 49ers. She also holds a second-degree black belt in Taekwondo.



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Carrie Engel

Communications Coordinator, National Geographic Society
"I just got back from a meeting with our vice president of sales for National Geographic Society books and he let us know that a Barnes & Noble in Salt Lake City recently purchased 201 copies of Life in Color to sell in their stores. He specifically cited the radio tour for what caused this increase in sales so I wanted to let you know what a great job your team at Strauss Media Strategies did and how much we appreciate the help from your team. A purchase like that in a time when books are dying (especially during the holiday season when they are overrun with gift books) is amazing!"
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