| Strauss Radio Strategies Wins Public Relations Society of America National Capital Chapter Thoth Award for Media Relations |
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SRS Recognized by PRSA-NCC for US Labor Secretary’s Labor Day Radio Media TourWashington, DC – September 26, 2011 - Strauss Radio Strategies, Inc. (SRS), the nation’s leading provider of strategic radio and television media relations services, announced today that it is the recipient of a 2011 Public Relations Society of America National Capital Chapter (PRSA-NCC) Thoth Award in the Media Relations category. The 43nd Annual Thoth Awards celebrates the talent and innovation of Washington, DC area public relations professionals. During the awards ceremony, held at the National Press Club in downtown Washington, DC, 27 Thoth Awards and 16 Certificates of Excellence awards were presented to Washington, DC area firms. The SRS staff attended the event and accepted the Thoth in the Media Relations category. 
The Thoth Award was presented to SRS for the Secretary’s Labor Day RMT project, which was judged to be representative of the best work in the public relations industry. For this project, the U.S. Department of Labor commissioned SRS to undertake a radio media tour on behalf of Labor Secretary Hilda Solis to communicate to the nation the importance of Labor Day and an overall appreciation of the value of working Americans. A total of 43 interviews were conducted with various radio networks, syndicated shows, and individual radio outlets. In all the interviews were heard on more than 8,800 radio stations with a combined AQH audience of nearly 19,000,000 listeners and an ad equivalency value of $674,670.
“On behalf of our great SRS team, it is an honor and privilege to accept an award that recognizes the very best communications campaigns in Washington DC,” said Richard Strauss, President and Founder of Strauss Radio Strategies. “This is yet another testament to the superior results our team continues to achieve.”
“We received many great nominations for the Thoth Awards this year,” Brigitte Johnson, PRSA-NCC 2011 President. “This year’s winners implemented innovative communications strategies and demonstrated the true value of public relations by achieving impressive and accountable results. We congratulate all winners and nominees and enjoyed hosting an evening of celebration to honor the hard work and success of so many public relations professionals.”
PRSA-NCC is a professional public relations organization of approximately 1,500 members in the Washington, DC, metropolitan region. Strauss Radio Strategies is a PRSA-NCC Diamond sponsor.
About Strauss Radio Strategies, Inc. Strauss Radio Strategies, headquartered in Washington, DC and with offices in New York City and Los Angeles, is celebrating its sixteenth year as the nation’s leading communications, public relations, consulting and strategy firm focused exclusively on radio and television media relations. Offering a diverse range of strategic radio and television services that include radio media tours, television satellite media tours, on-site event coverage, audio news releases, PSAs, radio promotions and advertising, SRS works on behalf of corporations, political campaigns, public relations firms, non-profit groups and government agencies. SRS also delivers bilingual radio services for clients reaching out to the Spanish language radio community. For more information on the company, please visit http://www.straussradio.com, e-mail us at info@straussradio.com, or call 202-638-0200.
ContactElizabeth KohlwayStrauss Radio Strategies, Inc. (202)638-0200 ekohlway@straussradio.com |