Strauss Media Strategies Helps Organize Washington Women in PR Annual Media Roundtable Print E-mail


Washington, DC – October 31, 2013 - Strauss Media Strategies, Inc. (Strauss Media), the nation’s leading provider of strategic radio and television media relations services, along with the Washington Women in PR, a leading public relations organization in Washington, DC, organized a panel discussion on October 22nd held at the American Chemical Society involving a “state of the broadcast industry” roundtable.

Strauss Media president, Richard Strauss, along with company account executive, Caroline Rana, moderated the panel, which focused on PR outreach and included six high-profile and accomplished panelists from the radio and television world, who discussed the in’s and out’s of media pitching. Topics covered included: when is the best time to pitch, the best method of pitching, what they think of the PR profession, and their view of traditional versus digital media.


Panelists included:
Lisa Matthews, Planning Editor, AP Broadcast News Center
Judy Taub, Editor, WTOP Radio
Sara Just, Washington, DC Deputy Bureau Chief, ABC News
Karin Caifa, Senior Producer, CNN Newsource
Charlitta Rodrigues, Producer, WRC/NBC4
Anetra Gaines, Morning Executive Producer, WUSA 9


The sold-out event was rated a big success by the gathering of over 80 high-level, mostly female PR professionals who turned out to gain insight from this esteemed group of top-level media professionals.

About Strauss Media Strategies, Inc.

Strauss Media Strategies, headquartered in Washington, DC and with offices in New York City and Los Angeles, is celebrating its eighteenth year as the nation’s leading communications, public relations, consulting and strategy firm focused on radio and television media relations. Offering a diverse range of strategic radio and television services that include radio media tours, television satellite media tours, on-site event coverage, audio news releases, PSAs, radio promotions and advertising, SMS works on behalf of corporations, political campaigns, public relations firms, non-profit groups and government agencies. SMS also delivers bilingual radio services for clients reaching out to the Spanish language radio community. For more information on the company, please visit, e-mail us at, or call 202-638-0200.




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Dick Rosenbaum

Former Bureau Chief, ABC Radio Network, Washington, D.C.
"Strauss Media Strategies, Inc. has all of the contacts in the radio industry, not only at the networks here in Washington, D.C., but also at the station level around the country. They understand our business like no one else in the public relations/radio field."
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