|
|
|
Actualities |
 |
 |
Radio actualities, also known as newsmaker sound bites, are a mainstay of radio broadcast journalism. Strauss Media Strategies, Inc. can record and distribute audio actualities to targeted radio stations to fit the needs of just about any radio outreach campaign. Strauss Media Strategies will pitch your actuality and an advisory providing details of the story to targeted radio newsrooms. News reporters, anchors and writers then use the material to incorporate the story and sound bite into their newscasts. This is an excellent option for getting a client’s story, along with the voice of a spokesperson, on the air.
Another very effective option for actuality distribution is the use of a dial-in actuality line. Strauss Media Strategies takes care of all set up and maintenance of the line. This system consists of the establishment of a toll free dial in number. Targeted radio outlets are notified by e-mail or fax of the availability of the actuality line along with background information on the story. A dial-in actuality line can be used for a one-time event, or the line can be continually updated with fresh actuality content and information as a fixed place source for radio outlets to obtain fresh information about a particular subject or event.
Please contact us to schedule a Radio Actuality.
|
|
Joana Casas
National Manager, Media Relations, Juvenile Diabetes Research Foundation
"You couldn’t have been more professional and knowledgeable handling and securing interviews for us with outlets and shows we would never have even thought of! It was as if one of our own team members was in charge! In fact, we’ve had chapters from all over the country report back to me that they heard the interview with Dan Raviv on CBS Radio Network. I have to say that in all my years managing Children’s Congress, this is the first time that radio has gone so well. I’m glad that your team took our concerns about spotty bookings and inaccurate reporting seriously, and we didn’t once have to question the quality of the interviews booked. I look forward to working with your team again in the near future!" |
|
|
What Other People are Saying about Strauss Media >>
|
