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Actualities |
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Radio actualities, also known as newsmaker sound bites, are a mainstay of radio broadcast journalism. Strauss Media Strategies, Inc. can record and distribute audio actualities to targeted radio stations to fit the needs of just about any radio outreach campaign. Strauss Media Strategies will pitch your actuality and an advisory providing details of the story to targeted radio newsrooms. News reporters, anchors and writers then use the material to incorporate the story and sound bite into their newscasts. This is an excellent option for getting a client’s story, along with the voice of a spokesperson, on the air.
Another very effective option for actuality distribution is the use of a dial-in actuality line. Strauss Media Strategies takes care of all set up and maintenance of the line. This system consists of the establishment of a toll free dial in number. Targeted radio outlets are notified by e-mail or fax of the availability of the actuality line along with background information on the story. A dial-in actuality line can be used for a one-time event, or the line can be continually updated with fresh actuality content and information as a fixed place source for radio outlets to obtain fresh information about a particular subject or event.
Please contact us to schedule a Radio Actuality.
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Trae Bodge
Former Senior Editor & Head of Broadcast, RetailMeNot.com
"I enjoy working with the Strauss Media team a great deal. We do monthly SMT/RMT’s with them as well as periodic RMT’s and I find the team to be enthusiastic and upbeat (both of which are key during a long SMT!), while also being professional, hardworking and tenacious. I work with them closely on a daily basis and I am happy to say that it is always a pleasure." |
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