Specialty Radio Print E-mail


Radio reaches the African American and Hispanic community
While radio as a medium reaches just about everyone, specific radio stations are also highly specialized niche vehicles, reaching 94% of the African American community and 95% of the Hispanic community.
Strauss Media Strategies, Inc. has booked numerous interviews with nationally syndicated shows such as the Russ Parr Show and Steve Harvey Show, just to name a few. Additionally, Strauss Media Strategies continues to work closely with prominent hosts at the African-American talk stations WDAS-AM in Philadelphia, WOL-AM in Washington, DC, and WAOK-AM in Atlanta to name a few. We have worked for the NAACP, the National Urban League, RushmoreDrive and a number of other high-profile African American radio projects.

Spanish Language Radio

To reach the Hispanic community, Strauss Media Strategies works extensively with networks and stations in key Spanish markets, such as New York City, Los Angeles, and Miami. We work closely with networks and ownership groups such as the Hispanic Radio Network, CNN en Español and Univision Radio to provide our clients with national exposure. We also provide more targeted, local outreach with stations across the country, such as WADO-AM and WSQK-FM in New York, WCMQ-AM and WAQI-AM in Miami, KTNQ-AM and KLVE-FM in Los Angeles, and other stations with similar prestige throughout the country.

Whether it is a large Fortune 500 corporation or a small non-profit association, with four Spanish speaking members on our team, Strauss Media Strategies works hard to ensure that this rapidly growing segment of the Hispanic community is represented. Strauss Media Strategies has worked with more than 30 Spanish language clients such as the Hispanic Heritage Awards Foundation, the National Council La Raza, Latina Magazine, and Unilever.

Please contact us to schedule a specialty radio outreach campaign.

Strauss Media Strategies, Inc.
National Press Building
529 14th Street, NW, Suite 1163
Washington, DC 20045
[P] (202) 638-0200
[F] (202) 638-0400
[E] info@straussmedia.com
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Tom Joyner

Host, The Tom Joyner Morning Show
"Richard Strauss and his staff at Strauss Media Strategies have been very helpful to our show for the past few years. When they call, we listen. They understand the interests of the African-American community, know what makes great guests, and in general, know how to make radio work. I look forward to having their clients on my show on a regular basis and definitely recommend their services."

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