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Television Ground Tour |
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Another television-related service that Strauss Media Strategies offers is television ground tours
In a ground tour, our staff books in-studio interviews for the guest for both national and local TV outlets. Strauss Media Strategies takes care of the booking arrangements and, when warranted, will also accompany the guest to the television appearance. Much like a satellite interview, a ground tour interview can be either live, taped, or taped-as-live.
In fact, Americans watch television more than they do just about anything else! The U.S. Bureau of Labor Statistics most recent American Time Use Survey confirms that watching TV is the nation’s favorite leisure time activity.
A ground tour is an excellent alternative to an SMT for a message that concentrates on a specific geographic area when the guest is able to be physically present in that area. Most networks also maintain studios on Washington, Los Angeles, New York, and other major cities that can be utilized for network interviews. Network interviews can also often be arranged using the local studios of affiliate stations.
Television ground tours can be booked on a one-off basis, or in a grouping of several interviews that take place over time.
Please contact us to schedule a Television Ground Tour campaign.
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Carrie Engel
Communications Coordinator, National Geographic Society
"I just got back from a meeting with our vice president of sales for National Geographic Society books and he let us know that a Barnes & Noble in Salt Lake City recently purchased 201 copies of Life in Color to sell in their stores. He specifically cited the radio tour for what caused this increase in sales so I wanted to let you know what a great job your team at Strauss Media Strategies did and how much we appreciate the help from your team. A purchase like that in a time when books are dying (especially during the holiday season when they are overrun with gift books) is amazing!" |
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What Other People are Saying about Strauss Media >>
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